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Thursday, December 07, 2006

Heelys IPO

I spent 30 minutes watching the roadmap of Heelys and did some research on the company. My summary: Good short term play because of the hype, but its long term prospect is questionable because the wheel-in-a-shoe may become a fad. Heelys IPO gets rolling Heelys looks to stay on a roll with IPO Cramer's 'Mad Money' Recap: Heelys Worth a Roll "Looking at the comps, Cramer said Heelys should be worth $26 a share eventually and it could even go to the mid-$30s. The bottom line: buy Heelys in the low $20s and sell it as soon as it crosses the $30 line."

2 Comments:

At 12/07/2006 10:26:00 PM, Anonymous Boston Gal said...

Having watched numerous Heely wearing tourists (generally children) stumble and fall in those things when trying to "cruise" the freedom trail in Boston (tip: Heelys + cobblestone/brick paved sidewalks and streets = painful face meets pavement moments).

 
At 12/08/2006 08:56:00 PM, Anonymous jonathan berr said...

I agree with you that the long-term prospects of Heelys are questionable to say the least. Jonathan Berr, editor, http://www.desperateinvestors.com

 

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